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Cairo, February 13, 2024
Tanmeyah, a subsidiary of EFG Holding and a leading provider of financial services in Egypt with a concerted focus on the micro and small enterprise segments, announced the launch of its mobile application. This development represents Tanmeyah's steadfast commitment to delivering secure, convenient, and customer-centric financial solutions.
This innovative application allows users to apply for financing, view the latest offers, and view details of their existing financing, all while incorporating the latest information security technologies and standards to ensure the protection of customer data across all their financial transactions. The Tanmeyah app features a sleek and user-friendly interface, ensuring a simplified user experience that caters to the diverse needs of customers. The app provides customers with sufficient information about the company's products and services while making the entire process straightforward and enjoyable. Tanmeyah places a premium on privacy and confidentiality, setting a new standard for trust in the digital financial landscape.
"I am truly proud to announce the launch of Tanmeyah's mobile app, marking a significant milestone for the company. Embracing the latest technological developments, this strategic move will empower us to connect with our target audience more effectively than ever before. At EFG Finance, we are committed to leveraging innovation to enhance the financial experience for our customers, and the launch of Tanmeyah's mobile app is a testament to that dedication." Aladdin ElAfifi, CEO of EFG Finance, an EFG Holding company.
Jinu Johnson, CEO and Managing Director of Tanmeyah, commented: "Launching this app marks a significant step in our mission to bridge the financial gap for Egypt's underserved communities. By making our services accessible and convenient, we're putting the power of financial tools directly into the hands of those who need it most. This achievement is a testament to the efforts and unwavering commitment of our team, whose expertise continues to be instrumental in driving our mission forward."
Tanmeyah's dedication to technological innovation is further underscored by the inclusion of smart location services, guiding users to the nearest branch based on their current location. The app provides customers with essential information, such as installment schedules and payment due dates, ensuring transparency and effective financial planning. It also provides comprehensive details on payments made and settled, including the utilization of advance payments. Furthermore, the app showcases the various financing programs available, offering customers tailored options to meet their specific needs. The app is available on the App Store, Google Play Store, and Huawei AppGallery.
Kareem El Sakka, Director of Technology at Tanmeyah, said, “The launch of our mobile app is a pivotal moment in our journey to provide comprehensive financial solutions to our customers through a single, accessible platform. This mobile application is the result of the collaborative efforts of our talented software engineering team. Their dedication and expertise have played a pivotal role in ensuring that our customers enjoy the best possible experience. We understand the unique needs of our customers, and this application reflects our commitment to meeting and exceeding those expectations.”
Launched in 2009, Tanmeyah has grown to become Egypt’s premier financial services provider for small and micro enterprises, providing access to critical capital that can transform lives, build businesses, and drive socioeconomic change. With the widest branch network in the country, deep industry knowledge, and community ties, Tanmeyah has improved lives and built businesses of millions across the country. Tanmeyah has issued over two million financing facilities of various types and sizes. It currently serves a growing client base of around 30,000 new monthly active borrowers through its network of over 305 branches and almost 5000 employees in 25 governorates.
-ENDS-
About Tanmeyah
Tanmeyah, a subsidiary of EFG Holding and a leading provider of financial services in Egypt with a concerted focus on the micro and small enterprise segments. Founded in 2009 and acquired by EFG Holding in 2016, Tanmeyah quickly became Egypt’s pioneer in responsible financing for lower-income, small, and micro-enterprise owners with limited access to capital. The loans that Tanmeyah provides for this crucial segment of the population enable small entrepreneurs to launch and grow their businesses and support their surrounding communities. Tanmeyah directs its financing towards high-demand areas and individuals through branches in the heart of its communities, mainly in the Delta and Upper Egypt. It also offers products and services that complement the diverse needs of small businesses, such as individual lending for women and light vehicle loans. The company seeks to fuel economic growth, provide pathways out of poverty, and improve local living standards.
Tanmeyah currently operates 305 branches spanning 25 Egyptian governorates with a bench strength of almost 5000 employees.
Learn more about us at www.tanmeyah.com
For further information, please contact:
May El Gammal
Group Chief Marketing & Communications Officer of EFG Holding
melgammal@efghldg.com
Omar Salama
Communications Manager of EFG Holding
osalama@efghldg.com
The EFG Holding Public Relations Team
PublicRelations@efghldg.com
The Tanmeyah Corporate Communications Team
corpcomms@tanmeyah.com
Note on Forward-Looking Statements
In this press release, EFG Holding may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only EFG Holding’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations, and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.