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EFG Hermes Holding has successfully rebranded to EFG Holding (EGX: HRHO – LSE: EFGD) to ensure the brand evolves in line with the Group’s expansion across three distinct verticals: EFG Hermes the investment bank, EFG Finance the non-bank financial institutions (NBFI) platform, and aiBANK the commercial bank. In addition, the name change on the group level will entail changing the EFG Hermes Foundation’s name to become the EFG Foundation. Today, EFG Holding stands as a trailblazing financial institution providing boundless financial opportunities with a universal bank in Egypt and the leading investment bank franchise in Frontier and Emerging Markets (FEM), consistently offering customers best-in-class, end-to-end financial services.
In November, 2021, EFG Holding acquired a 51% stake in aiBANK, marking a strategic entry into the fast-growing and solid Egyptian commercial banking sector enabling the firm to transform into a universal bank. aiBANK currently offers the full spectrum of retail banking, corporate and Islamic banking services. Additionally, aiBANK provides loan syndication services to companies and institutions looking to finance large national projects.
EFG Hermes Corp-Solutions helps business owners grow sustainably, providing them with immediate access to liquidity without diluting equity or incurring in further debt by selling businesses’ accounts receivables. It also offers a roster of tailored, comprehensive leasing solutions and value-added advisory services.
PayTabs Egypt is an innovative fintech solution that caters to both the online and digital payment needs of multiple consumer segments in the country. The platform allows users to carry out financial transactions such as purchases, money collection, or bill payments to empower financial inclusion and cashless payments.
Marketing automation refers to the use of tech tools that have the ability to guide the automation of various marketing processes rather than handling them manually. It constitutes the use of technology-enabled tools to manage marketing processes and strategically implement multifunctional campaigns on multiple channels.